In late 2005, Maggie visited Lamb’s Conduit Street to look for a location to open her first shop and showroom when she spotted 13 Rugby Street – a converted dairy – empty at the time, and opposite the house where Ted Hughes and Sylvia Platt spent their wedding night.

She moved into number 13 in 2006, and began to sell costume jewellery and accessories. She specialises in designs by Paris-based Philippe Ferrandis.